.X by gazela
- Create a community
- Target consumers aged 18-35, reflecting brand repositioning
- Generate awareness
- Increase database
who is gazela?
Produced by Sogrape, embodies the essence of Portugal's Vinho Verde. Recognized for its affordability and practicality, Gazela's refreshing taste delights the palate with a touch of effervescence. Its lightness and lower alcohol content ensure guilt-free enjoyment, making it perfect for any occasion.
sharing comes in different shapes
As our survey uncovered, the theme of sharing emerged as a central thread, supported by research highlighting the diverse ways sharing manifests – from personal experiences and friendships to a strong social media presence.
These distinct avenues of sharing weave together. The act of sharing exclusive moments fosters a sense of community and belonging. This strategic approach establishes a feedback loop where brand recognition is fortified by unique experiences.