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Playdust is my own self-branding. I did this a couple years after I started working to have a more professional approach to my freelancing projects and affairs.

Branding joão guedes/ playdust

It started as a challenge, to force myself to develop a full agency-like brand, with a naming, logo and website, and it suddenly became something else. Not only was it extremely fullfiling to create my own brand, but also it marked the beginning of something that I have a passion in.

The concept was to challenge customers to come and play in the creation of their new projects. The logo represents that same concept, with two different types of typeface, a serif and a geometric one, that fully embeds itself in a beautiful typographic logo.