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ModusComplete is an engineering company, specializing in equipment and services for the laboratory and health segments.

I was challenged to develop a full branding for the company, with all the brand elements such as stationery and quarterly magazines, along with an institutional website.

The project in its entirety was envisioned by me, starting from the logo concept to the website development. The logo icon itself was based on the Merkaba concept, which represents the perfect balance between all elements — embodying the design and engineering rationale behind the business.

Branding joão guedes/ playdust