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Águas de Gaia intended to create a new branding for the summer season campaign Gaia + Beach 2018.
The concept based on the classical beach tents that are familiar to many of Gaia people.
Mimicking the organic shapes that the gust (nortada) makes on that tent, I’ve developed a logo that accompanied the flow that is so characteristic.
From there, the whole concept was developed and paired with an aerial shot from that same beach, a view that we don’t usally see, but is equally beautiful.

Branding joão guedes/ playdust