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Águas de Gaia intended to create a new branding for the summer season campaign Gaia + Beach 2016.
The concept would be to create develop a fresh and young image that would attract people to the beach, showing why the Gaia beaches are considered the best nationally, based on the previous year branding.

We wanted to keep the main typography similar to the year before, according to the client requirements, and make a versatile logo with the symbol changing. Each one represents a theme from the beaches

Branding joão guedes/ playdust